Creative marketing and exhibit design firm, MG Design Associates is pleased to announce that Ben Olson has joined the team as Director of Marketing. An experiential marketing leader, Ben brings more t...
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It is through caring intensely about something that we can connect to one another in more meaningful ways. And the message we present in our trade show booth, emails and newsletters leading up to the ...
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Trade shows can intimidate anyone new to exhibit marketing. The best course is to dive into the pool. The following tips -- from the shallow end of the pool -- will get you started.
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When it comes to graphic design, I am an idiot. I'm not embarrassed to admit it, although I probably should be since I manage marketing for three divisions. Yet, there's rarely a day that I don't make...
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Secret #1: We're Not All the Same. In that sense, we’re just like you. We may look similar, but some pop ups are fragile while others are strong. Some are built to withstand years of trade show abuse....
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IBEX Show owners select Green Box 'paperless' trade show solution for replacing exhibitor literature at shows, saving both money and trees.
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You can usually draw a triangle from the entrance of the show hall and determine where the highest demand spaces will be. There are other show hall spaces with good visibility and high traffic potenti...
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Creating a budget allows you to figure an accurate ROI. You should account for pre- and post-show marketing, travel costs, lodging, and entertainment. You’ll need to factor in freight, drayage, show l...
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It’s tempting to focus on the sights and sounds, but trade shows are about other senses as well, such as taste, touch, and smell. We don’t often think about the familiar “smells” of trade shows, but t...
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I’m no fashion expert. The yellow sweater I wear all winter is a dead giveaway. But you don’t have to be a member of the fashion police to spot these faux pas. Wear what you want if you’re an attendee...
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You can usually draw a triangle from the entrance of the show hall to determine where the highest demand spaces will be; however, there are always other spaces with good visibility and high traffic de...
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Most retailers devote far more energy to training their employees in customer service and sales skills than most companies devote to training their employees on how to behave in their exhibit. We take...
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Are you confused about trade show displays? Well, I am, and I’ve worked in the trade show business for over 10 years. Browse through the web and you’ll discover hundreds of websites showing similar pr...
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