It’s tempting to focus on the sights and sounds, but trade shows are about other senses as well, such as taste, touch, and smell. We don’t often think about the familiar “smells” of trade shows, but t...
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I’m no fashion expert. The yellow sweater I wear all winter is a dead giveaway. But you don’t have to be a member of the fashion police to spot these faux pas. Wear what you want if you’re an attendee...
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Mistakes happen whether you’re a newbie or a seasoned trade show veteran, but you can avoid the 13 Most Common Trade Show Mistakes by following this advice. So, let’s take a few minutes, while your co...
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What's New in Version 1.3?
1. Badge scanning capability. Now you can scan or type the badge ID to retrieve real time sales lead data.
2. Ability to send a follow up email right away from your m...
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When it comes to graphic design, I am an idiot. I'm not embarrassed to admit it, although I probably should be since I manage marketing for three divisions. Yet, there's rarely a day that I don't make...
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You can usually draw a triangle from the entrance of the show hall to determine where the highest demand spaces will be; however, there are always other spaces with good visibility and high traffic de...
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Most retailers devote far more energy to training their employees in customer service and sales skills than most companies devote to training their employees on how to behave in their exhibit. We take...
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You can usually draw a triangle from the entrance of the show hall and determine where the highest demand spaces will be. There are other show hall spaces with good visibility and high traffic potenti...
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Bartizan’s short, 10-minute session is jam-packed with takeaways that tradeshow managers can use to jumpstart their social media marketing at their event.
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Trade shows can intimidate anyone new to exhibit marketing. The best course is to dive into the pool. The following tips -- from the shallow end of the pool -- will get you started.
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We were shocked when our top 4 booth staffers described themselves as introverts. Read why they succeeded, & why they could help improve your booth staff team.
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Exhibit marketers share the top 3 things they wish their bosses knew about trade shows: The value of trade shows, how to exhibit better, and how much effort they take.
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