Trade show exhibit firm Zig Zibit Inc. had a “non-speaking” role in the season premier of ABC’s reality show Extreme Makeover: Home Edition. This past summer, Zig Zibit employees joined hundreds of ot...
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Winner of TSEA's Breakthrough Award and Tradeshow Executive's Innovation Award. iLeads is a new, smart lead retrieval technology for exhibitors to capture sales leads using an iPhone, iPod touch or iP...
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Exciting new Event for Event and Party Planners and the Promotions and Premiums Industry. New pricing, new quantities and new turnaround time put this exciting tool in the hands of ALL planners, sale...
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Secret #1: We're Not All the Same. In that sense, we’re just like you. We may look similar, but some pop ups are fragile while others are strong. Some are built to withstand years of trade show abuse....
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IBEX Show owners select Green Box 'paperless' trade show solution for replacing exhibitor literature at shows, saving both money and trees.
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For the sake of simplicity, let’s assume that exhibit marketing is a new experience. Exhibit marketing is certainly not rocket science. You don’t need a marketing degree to be successful at exhibit m...
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SEGUE is a new hybrid design line from Classic Exhibits. What makes Segue different from other lines, such as Perfect 10, Sacagawea, and Magellan, is that Segue incorporates Silicone Edge Graphics (SE...
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Are you confused about trade show displays? Well, I am, and I’ve worked in the trade show business for over 10 years. Browse through the web and you’ll discover hundreds of websites showing similar pr...
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Attend any recent trade show and you’ll see many hybrid displays. But just like any display product, there are good, better, and best versions. For the sake of simplicity, let’s focus on one segment o...
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When a prospect walks into a Trade Show they are confronted with hundreds – even thousands of different marketing messages. If you are lucky, your company will have 15, maybe even 30-seconds to captur...
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We don’t get to talk too much about the economy here at Godfrey, but today I want to talk a little about Opportunity Cost. In it’s most basic of definitions Opportunity Cost is “the cost of an alterna...
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Based on a recent survey, a majority of exhibitors (62%) and suppliers (81%) rated their personal interest in Green exhibiting options as high or very high. And most exhibitors (62%) and suppliers (78...
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